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Website Design Trends For Attorneys
Attorney websites differ from that of other businesses and there is a need to be precise in how they are constructed. Many browsers who arrive at these sites are looking for a specific service and the ability to engage and attract potential clients has a lot to do with the website. Here is a look at some of the latest design trends for attorney websites.
Easy Sharing
Just about everyone with a mobile phone has some type of social media. Over the course of a day, people are looking to share content on their mobile devices. However, if they have to search a website rigorously to find a way to share content, then chances are they probably won’t do it. Adding social media share buttons in an easy-to-find location on all pages is a way to generate more leads.
Snackable Content
There is a need to appeal to mobile users and that can be accomplished through the use of content that is considered snackable. This is content that is engages readers and is often visually appealing. This can include a variety of formats or other worthwhile content that is more likely to be shared. Including this type of content, which is regularly updated, is a way to keep readers engaged to a brand. Videos, infographics, quote graphics, gifs and memes are all types of snackable content.
Rich Content
Pages that feature practice areas can now include the entirety of information that has been produced on this topic. It can also include similar types of news, case studies and other relevant content. This type of detailed content lends credibility to visitors as well as search engines. Adding links and additional information allows the content to take on an air of authority.
PDF Generators
A PDF generator makes it easy for users to download content and while it can be shared, it is often stored or printed out for personal use. It also has a benefit for the law firm as the PDF generator allows for easy printing of content that can be distributed to clients. This is a benefit because it allows materials to stay in the same format whether it is in print or digital form.
Mobile Friendliness
Being mobile-friendly is a must nowadays. Websites need to have the capability of automatically detecting devices. An updated website design can cure this issue as it is a major drawback that could drive people away. Responsive design gives websites the capability of adjusting to user devices and is considered an essential.
