A family lawyer deals with a different set of circumstances than other lawyers. That is a primary reason that the design and marketing of a family law firm must cater to a specific audience. Above Law Marketing understands the nuances of family law marketing and our services focus on appealing to online users who are most likely to require those services.
SEO
The first way our marketing services help to reach people looking for a family lawyer is through the use of effective SEO (Search Engine Optimization). We use the most appropriate keywords to generate high organic rankings. This is also specific to your area as local keywords help our clients earn premium rankings when it comes to Google searches.
Website Hosting and Design
A family law website needs to gain the attention of those who are seeking the services of a family lawyer. Law firms specializing in divorce, child support, child custody and other areas of family law need to showcase those services. This can be done through specific website design on an appealing platform.
Live Chat
Family lawyers provide clients with much-needed answers. Having a Live chat option can begin the process of providing those answers. This is a way of converting leads into clients and Above Law Marketing can build an effective Live chat into your family law website.
Social Media
Social media has become a popular source of finding legal services and that applies to family lawyers. Establishing a presence on social media can be done with a step-by-step plan carried out by the social media team at Above Law Marketing. We can devise a strategy specific to your family law firm.
Transparent Reporting and Website Auditing
Above Law Marketing will allow your family law firm with continued reporting on the status of your website. This includes relevant metrics and complete access to how those changes are faring. We also take care of website audits and identify weaknesses in a number of areas, including keyword density, security, site health and more.
SEM and PPC
Whether you are looking for SEM (Search Engine Marketing) or PPC (Pay-Per-Click) advertising, we can make it cost-efficient and successful. This is a way of paying for exposure, but it is important to maximize both campaigns so that they get in front of the appropriate audience. Above Law Marketing knows exactly which SEM and PPC tactics will work for your law firm.