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Social Media Marketing & Trends For Attorneys & Law Firms
Social media marketing has become a major component for law firms looking to attract new clients. However, most law firms do not have in-house personnel who are equipped to handle everything involved in social media marketing. Many times, this is outsourced and best left to the professionals who attend to this task and here’s a look at the latest social media marketing trends for attorneys.
PPC campaign management
PPC (Pay per click) management is one of the most essential trends for generating leads and expanding online visibility. The campaign is typically handed over to an outside company, which devotes its time to everything this process entails. That includes keyword analysis, competitive analysis, which channels to target and landing page creation. This process also includes PPC testing and continual monitoring. All this may not be common knowledge among attorneys. Therefore, a company specializing in PPC management will be able to maximize the campaign in an effort to get the best results.
One of the most essential parts of a PPC campaign is creating the right landing page. This is the page where users will be taken after clicking on the ad. If this content is not engaging and relevant, then a potential client could quickly slip away.
Facebook Insights
One of the best ways to locate a target audience is through the use of Facebook insights. This allows a Facebook campaign to target individuals based on their user data. This could include a target audience in a certain geographic area or even target individuals based on income level or marriage status. Locating a target audience is just part of this process, which is followed up with the development of a natural interaction with users.
Twitter Ad campaign
Networking on Twitter is growing in popularity among law firms as it is a way to establish authority while also providing quality content. Sharing quality content is productive, although it sometimes needs a jumpstart. Utilizing a Twitter Ad campaign is a way of raising engagement. This is accomplished by promoting tweets in addition to using tools that direct ads to a target audience. It can even be done to target the competition’s audience.
These methods require a consistent approach and precise management of the respective campaigns. Above Law marketing attends to all those areas and allows law firms to go about their daily business while we help drive new leads and prospects their way.
