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Search Engine Optimization For Lawyers
A successful SEO campaign will allow a law firm to reach the top of Google rankings for their respective area. However, there is a lot that goes into achieving these rankings. SEO does not involve paying for ads or placement in the rankings but is a thorough and detailed approach that takes expertise and time to develop. But when SEO is successful, it can result in a high influx of new business.
There is a lot that goes into a successful SEO campaign and overlooking one small step could prevent a high ranking. Here is a look at some of the essentials that come with successful SEO for lawyers.
- Quality content – There needs to be a purpose for the content that appears on an attorney website. Low quality content earns low rankings while high-quality content has the adverse effect.
- Website structure – Websites are susceptible to sustaining a lot of issues in terms of how they are built. The structure of a website needs to avoid common issues that impact the overall ranking.
- Google compliant – There are specific guidelines and parameters Google uses to rank websites. There are also ever-changing, so it is important to maintain compliance, even as the latest trends start to shift.
- User friendly – The experience of each user comes down to how the content is viewed. Websites that are not engaging do not allow for extended consumption of website content.
- Credibility – This may be defined more aptly as authority. This simply means that your website stands out from the rest of your competitors in the legal field and provides credibility as an authority in your specialty area.
Law firms can start to see results in a short amount of time, although the most successful SEO typically takes a full six months to show its best results. Achieving a high ranking organically just does not happen overnight. An initial website audit will determine the problem areas and an SEO plan will be put in place to correct those issues. There is a lot that can be done to help a website achieve optimal SEO.
SEO for lawyers is an excellent way to build their brand and appeal to local clients. SEO can be geared towards geographic areas as attorneys will target specific areas where potential clients reside. The team of professionals at Above Law Marketing has the experience and expertise to provide law firms with a successful SEO campaign that will generate results.
