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Auditing Your Legal Website For Issues
Law firms meticulously go over the details and intricacies of many cases, lawsuits, legal notices and more. So why wouldn’t that kind of detail also be put into the design and functionality of the law firm’s own website? Auditing your legal website will point out all the flaws and, more importantly, provide a step towards fixing them.
Above Law marketing can identify everything that is not up to par with a quick website audit. That includes a host of major problem areas which includes but is not limited to the following:
- Major errors
- Warning or notices
- Technology used
- Design elements
- Page speed
- Markups
- Meta tags
- Age
- Use of domain
All these factors are important because they play a role in the Google rank of a legal website. And just because a website ranked highly a year ago, it does not mean that it will retain that ranking. There are always modifications that need to meet with the ongoing changes that go into Google rankings. An audit will shed light on the reasoning for a website’s current Google rank.
Part of the audit examines on-site and off-site issues. An off-site audit will examine such areas as the amount of backlinks and website authority. Meanwhile, an on-site audit takes a look at metatitle descriptions, SSL certificate, duplicate content and more.
Another important area that is investigated in an audit is the CMS (content management system). In the event that the CMS is not updated, the entire law firm can be at risk. An update of the CMS will help to keep a website secure while also fixing technical issues and improving functionality. A website audit will bring up any issues with the CMS and provide a blueprint for what needs to be fixed.
Website Auditing As An Investment
In the current digital age, a good website can be the difference in gaining new clients or seeing the decline of a law firm. The COVID-19 pandemic has only strengthened the need for a strong online footprint. Without one, a law firm could quickly start to lose out on potential clients and that could lead to a steep decline in business.
A website audit conducted by Above Law Marketing will show your law firm exactly what needs to be done to start bringing in new clients. Think of the audit as a health check for the website. Diagnosing what is not working and offering a remedy is a major step on the pathway to success.
