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How Transparent Reporting Empowers Your Business Decisions
One of the best tools any law firm can use in its quest for successful online marketing is transparent reporting. This is just as it sounds. Reputable online marketing agencies who work with law firms provide ongoing updates that are completely transparent.
Transparency includes the use of metrics that are both diverse and constant. When all of these metrics and the entirety of transparent reporting is completed, business decisions can be made more clearly. That is due to the fact that law firms are provided with all the specific details of their current marketing campaign and here is a look at what goes into that.
Convenient Reporting Dashboard
Clients are provided with an easy-to-use dashboard that will show them vital statistics in real time. These results are updated regularly and log visits, sessions and other relevant metrics. Being able to use a reporting dashboard to track progress as marketing companies provide evidence of what they are doing.
Exact and Precise Metrics
Metrics are available for clients to see on their dashboard. However, these are not metrics used for aesthetic purposes. Metrics such as users and sessions are showcased along with conversion rate and site health metrics. These relevant metrics provide law firms with an exact view of how their campaign is going.
Extensive Phone Call and Conversion Tracking
One of the most transparent of all these tools is the ability to track phone calls and conversations. This is a sign of progress as law firms can see for themselves just how many new calls were received. The number and length of calls are recorded and indicate quality leads as potential clients are usually a direct result of high-ranking SEO or an SEM campaign.
Review/Reputation Management
These actions are right there in the open for clients to see. Social media campaigns provide a snapshot of what is being done to engage users. All activity is tracked as there are various tools to carry out this task. The results are then made available for clients to see.
The decision to invest heavily in one area of advertising or marketing is not something any law firm takes lightly. However, when presented with the facts in their entirety, decisions can become a lot easier to make. Above Law Marketing provides transparent reporting and also takes the time to explain that reporting in detail to our clients. There are no uncertainties in the midst of our marketing services.
