SEO (Search Engine Optimization) determines who is at the top of the Google listings. A failure to incorporate good SEO will render even the most appealing websites ineffective. The team of professionals at Above Law Marketing are skilled in providing the most effective keyword placement to help provide the best in law firm SEO.
Organic Search Results
SEO is the process of achieving organic search results without having to pay the cost of advertising. Being able to show up atop the Google search rankings involves the use of the appropriate phrases for your target audience. For example, law firms specializing in criminal defense would have different keywords than an attorney who specializes in divorce. At Above Law Marketing, we understand which phrases work best for their specific target audience. We also take into account the various factors that go into earning high rankings, some of which are as follows:
- Fast website load time
- The way users interact with your website
- Depth of content and answers
- Links to website from other trusted sites
- How many clicks you receive in search results
Our SEO specialists take all this into account when building your legal services website. It is our priority to position your website so that Google makes the determination that you are best suited to answer user questions.
Adjusting to Changes in SEO
Google continues to update its search algorithms. Therefore, a lawyer who was top result in a search from a year ago will not remain in the same place without altering its content. Above Law Marketing follows the latest trends to determine what changes are needed to keep your legal services high up in the Google rankings.
Benefits of SEO for Lawyers
A look inside the numbers shows that almost all people in search of a lawyer start their search online. Meanwhile, three-fourths of all users go to a law firm’s website with the intent of taking some sort of action. Another three-fourths of users looking for legal counsel wind up contacting just one lawyer. These numbers show why it is of great importance to show up high in search results and that can be accomplished with quality SEO for attorneys.
The team of professionals at Above Law Marketing lean on years of experience writing SEO for all types of law firms and attorneys. That has allowed us to boost our clients into another realm where new clients are frequently acquired, and their online footprint continues to expand.
