Above Law Marketing has a vast amount of experience overseeing SEM (Search Engine Marketing) for attorneys and law firms in all kinds of practice areas. Investing in SEM is a way to reach new clients while also cutting acquisition costs. It does not rely solely on Google results, but rather creates website visibility through paid advertising.
The most common search tool used in SEM is Google Ads. This is a way of ensuring your legal services show up in local searches. The SEM method can also be utilized across other search engines, such as Bing or Yahoo. Administering this process can be done by the team of experts at Above Law Marketing. This is done by creating original content to appear in search results through paid advertising. We can create that content which includes but is not limited to the following:
- Sending press releases to various news sites
- Creating profiles in various directories
- Social media postings
- Blog entries on relevant topics
All these methods will include backlinks to your legal services website. It is a way of guaranteeing that your online legal service is viewed. Law firms and attorneys can also decide how much their budget will be when it comes to SEM campaigns. There are a lot of details involved with this process, all of which can be handled by the team at Above Law Marketing. Here is a look at some of the common terms associated with SEM.
- Impressions – This refers to the number of times your ad became visible but does not necessarily count how many people viewed the ad.
- Cost per click – This refers to the cost you will be assessed when a user clicks on your ad.
- Click through rate – This refers to the amount of clicks that get users to your website via users who viewed the ad, even if they did not click on the ad.
- Cost per million impressions – This is an alternative method of paying for an ad, although this does not assess or charge for clicks.
SEM allows law firms and attorneys to budget spending when it comes to advertising. We can also modify strategies and budgets according to your exact needs. We can also lend our industry insight on the advantages that come with SEM. When there are a lot of local companies competing for the same keywords, it can be beneficial to spend a little more. We can advise your law firm on what will be most advantageous and get you the most for your money.
With SEM, you determine how much you’re willing to spend per impression per day. The strategy — and budget — can be modified on the fly. Ads can cost as little as a couple of cents to a few dollars, depending on how aggressive you want to be with placement (e.g., top of the list vs. third) and how many other companies are competing for the same keywords.
